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Beauty Industry

Wet n Wild Partners with Bretman Rock

Creates fierce new collection with online influencer.

By: Beauty Packaging Staff

Wet n wild is partnering with digital personality Bretman Rock to launch a new collection—Jungle Rock. This vibrant collection of limited-edition, eye, face and lip products is wet n wild’s first-ever influencer collaboration. The products are inspired by Bretman’s bold spirit and are a tribute to his love for animals. Bretman’s personal brand mirrors wet n wild’s core values, which are rooted in authenticity, inclusivity and fierce self-expression.
 
The Jungle Rock collaboration focuses on accessibility and availability through a wide variety of retailers, beginning with ULTA on February 15th and in 20,000 stores globally, on wetnwild.com, Target.com and Amazon.
 
“Getting the call that wet n wild wanted to build a collection around me and what I stand for? Bitch… I’m gay, I’m an immigrant, I’m a POC and in 2020 I’m taking affordable beauty to the next level. A makeup line by a man will be in-store across the globe. That’s my power. That’s our power. Welcome to the jungle, bitch,” Bretman proclaimed.
 
The Jungle Rock collection includes:
 

  • 3-in-1 Face Mist—A multi-use mist that can be used to prep, hydrate and set makeup.
  • Shadow Palette—A 15-pan shadow palette with a mix of bold and neutral colors; satin, matte and shimmer finishes.
  • Loose Highlighting Duo—A duo-chrome highlighter with micro-fine pearl pigments for a multi-colored, soft-focus highlight.
  • Lip Gloss—A high-shine lip gloss that provides sheer color.
  • Bad Bitch Lift Mascara—Provides lashes with curl and lift as well as volume and length that washes off with soap, water, and no harsh tugging.
  • Brushes

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